Find where your Shopify store loses sales.
A fixed-price conversion audit from an ex-Shopify Plus advisor who also designs and builds. You get a clear list of fixes, prioritized by likely impact.
You're paying for traffic.
Ads, email, social. But traffic doesn't matter if visitors don't buy. Most stores lose sales in the same places.
You can't fix what you can't see. The audit shows you exactly where it's happening on your store.
Already have my free teardown? That covered three issues. The audit goes through your whole store and ranks everything it finds by likely impact.
- Slow mobile pages
- Product pages that don't answer buyer questions
- Shipping costs that show up too late
- App bloat that drags down speed
- A cart and checkout with too much friction
What's included
Speed & performance
Mobile load times, Core Web Vitals, theme and app impact.
Theme & apps
Outdated theme risks, unused apps, scripts slowing the store.
Product pages
Images, copy, reviews, trust signals, shipping and returns clarity.
Cart & checkout
Friction points, free-shipping thresholds, upsell placement.
Mobile UX
Navigation, tap targets, layout issues on real devices.
Analytics check
Whether your tracking is accurate enough to make decisions.
Ranked fix list
Every issue scored by expected impact and effort, so you know what to do first.
Walkthrough call
45 minutes going through the findings together.
How it works
Intro call
30 minutes, free. We confirm the audit is a fit for your store.
Access
You add me as a collaborator on Shopify and share analytics access.
Audit
I review your store, focused on what matters most for your business. We agree on the timeline up front.
Walkthrough
We go through the findings on a call. You keep the report.
Next step, your choice
Run the fixes yourself, hand them to your team, or have me implement them on a monthly retainer.
Who it's for
- Shopify and Shopify Plus stores, in Canada or anywhere else
- Roughly $500K to $2M in annual revenue
- Already getting steady traffic from ads, email or organic search
Not a fit if
- You're pre-launch or getting very little traffic. Focus on traffic first.
- You want a full site rebuild. This audit improves the store you have.
Pricing
Every store is different, so the final price depends on scope. It's agreed up front, with no hourly billing.
Start a retainer within 30 days and the audit fee is credited to your first month.
After the audit
The report is yours to act on however you like. If you'd rather not do the work yourself, I can take it on with a monthly retainer.
I build the fixes
Design and development work, straight from your ranked fix list.
Test what matters
Where your traffic supports it, changes are tested so decisions are based on data.
Monthly report
What changed, what it did, and what's next.
Background
- $350M+
- GMV across the Shopify Plus merchant portfolio I advised
- 50+
- Shopify Plus merchants advised on acquisition, conversion and retention
- 25
- Shopify retainer clients I currently manage delivery for
- 10+ yrs
- Designing and building websites as a front-end developer
Most audits stop at the report.
I'm Andy Lewis. I spent three years at Shopify Plus as a Merchant Success Manager, advising a portfolio of 50+ merchants on acquisition, conversion and retention. Today I manage delivery for Shopify retainer clients at an agency: redesigns, integrations and CRO work.
Alongside that, I've spent 10+ years as a web designer and front-end developer. That means I can find the problem and fix it myself.
FAQ
How long does it take?
It depends on the size of your store and what you want looked at. We agree on a timeline on the intro call, before you pay anything.
What access do you need?
Collaborator access to your Shopify admin and view access to your analytics. Nothing is changed during the audit.
Do I have to sign up for a retainer?
No. The report is yours, and you can act on it however you want.
What if my store isn't a good fit?
I'll tell you on the intro call, before you pay anything.
Do you work with stores outside Canada?
Yes. I'm based in Canada and work with Shopify stores anywhere. Pricing is in CAD.