Yates Outdoor Sales was refreshing their brand and needed a website to match. Their old site was clunky, slow, and didn't reflect their new direction. The goal was to modernize the design, streamline navigation, and create a digital home that was as functional as it was inviting.
I redesigned the website from the ground up, reworking the content structure, improving the flow, and ensuring the site delivered a smooth browsing experience. With careful attention to responsive layouts and performance, I built a site that loads quickly, works beautifully across devices, and matches the look and feel of their updated brand.
The outcome? A faster, more accessible, SEO-friendly site that not only aligned with Yates' new identity but also gave customers an easier way to find what they needed. No trail maps required.




